The combination of video and text is strong, and appeals to more people than just video. People who learn best via reading will get more out of your videos if they have captions. And if your viewers aren’t visual learners, they’re not going to get as much out of your video. And those people will miss out on your video if it’s not subtitled. Or they’re in a public place and can’t be disruptive.Įven if your videos target an audience that’s likely to turn video sound on, there are going to be some people who won’t. Maybe they’re listening to their favorite song and don’t want to pause it. No matter what the statistics say, many people silence audio on their phones or computers because they don’t want or need to. Snapchat, for example, says that two-thirds of its videos are played with sound. Of course, that’s just for a single social network.

You’ve probably heard that 85% of Facebook videos are watched on mute. Think inclusively and add subtitles to your videos.Īs you’ll see, though, it’s not just people with hearing difficulties that appreciate subtitles. Your target market includes people who are deaf or hard of hearing, and not subtitling your videos excludes them. No matter what your content is, you don’t want to exclude millions of people from watching it. Over 28 million American adults are deaf or hard of hearing-and if you don’t have subtitles on your videos, that’s a huge audience you won’t reach.

You can view the visual summary of this post below or skip ahead to read a detailed explanation of each fact and how to add subtitles effectively. We’ll take a look at seven facts and reasons you should add subtitles to your video, then talk a bit about how to do it. Why are subtitles so important? You might be surprised. This is true for movies, TV shows, social media videos, training content, and any other kind of video you might record and share. While great video content is always the first step, there’s another one you may have missed: adding subtitles.Ĭaptioning your videos can have a big effect on how successful they are. You’re not getting the views that you’re hoping for.

You’ve recorded your awesome video content and done everything you can to promote it.

How do you get subtitles on youtube